Patagonia Celebrates Its Birthday Just Like You Do: With Beer!

Clothing companies: They're just like us! At least, insofar as they're inclined to celebrate birthdays with frosty adult beverages, which is exactly what the good folks at Patagonia did in collaboration with New Belgium Brewing, crafting a limited-edition lager to mark the occasion of the outdoors brand's 40th anniversary. Dubbed California Route after a climbing route on Patagonia's Mount Fitz Roy, the new brew blends Munich specialty malts with Cascade and noble Hollertau hops to create a liba...